PR Lighting emulated its successful model of last year at the recent 2014 PALM Expo, held at the New China International Exhibition Center (NCIEC) in Beijing.

They presented a three-sided open booth — measuring the same size (270 sq.m) and occupying in the same location as last year. PR Lighting’s trademark purple logo was easily visible as the main colour as visitors arrived at the exhibition hall and sat proudly above a special products display platform containing a large ‘30’ — denoting the company’s landmark birthday — making it both elegant and hospitable.

Although visitor levels were down by almost 16% from last year — a symptom of the world economic recession — competition in the lighting and sound sector has intensified, with more and more Chinese manufacturers fighting for market share by creating more innovative and cost effective products.

Now one of the Chinese manufacturing industry veterans, PR Lighting simply posted the placard “Thank you for being with us for the last 30 years” on the back wall of the booth. They encouraged long-standing customers from overseas to use this as the location for their photography (to help create a giant photo wall) and generally adopted a very down to earth approach, greeting old and new customers alike with humility and gratitude.

The company’s booth remained busy throughout, with many people congratulating founder Dave Liang on reaching this milestone. One delegation containing all the top lighting experts from China, including the director of the CCTV equipment department, tested the latest innovations from PR Lighting and gave their professional opinions — a privilege only afforded to the leading companies.

And there was plenty of success for PR Lighting. Their LED Studio 3305 and Pro Stage LED Zoom 15-30 picked up the top lighting award in the 23rd PALM Expo Exhibitors Products Technology Progress Prize, while the XR 1000 Series (Spot, Beam, Framing), XRLED 1200 Spot and XLED 1061 were runners-up in the Professional Lighting sector.

Following the end of the show, PR Lighting’s new website took over, reinforcing the message and providing more detailed product information and customer support. The new branding is designed to enhance the user experience and visual enjoyment — and it is clearly working, as visits to the new site are being exceeded 1,000-fold within the first month’s trial running period.